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By C. Madsen, R. M. West (auth.), André Heck, Claus Madsen (eds.)

ISBN-10: 9048163072

ISBN-13: 9789048163076

ISBN-10: 9401708010

ISBN-13: 9789401708012

Astronomyhasalwaysbeenoneoftheeasiestofthesciencestoconveyto the general public. that's in part since it produces remarkable photographs that may be defined (at least partially) and popular, partially simply because figuring out of astronomy frequently doesn't depend on an information of a posh cl- si?cation process or esoteric terminology, and partially simply because its extremes in distances and occasions problem our mind's eye and philosophies. so much scientists take pleasure in sharing with others the discoveries made by way of th- selves and their colleagues. the first function of scienti?c learn is to find, to profit, and to appreciate. once we be successful, we take pleasure in sh- ing that knowing. schooling is most delightful while our viewers needs to profit and we now have whatever vital to express. A?eldthatdoesnotcommunicatee?ectivelywiththepublicsoonlooses its curiosity and aid. writer Andr´ e Heck explains the various di?erent ways that expert conversation now happens whereas Leslie Sage explains how such conversation could be performed. Astronomy performed with spacecraft and massive gear is particularly pricey and the cash for these finally come from the general public. the price of astronomy prorated over the variety of learn astronomers is likely to be the top in all of the sciences. If astronomers don't percentage their effects with the general public, they are going to unfastened its help. despite the fact that, for many astronomers the need to percentage and train dominates over the pragmatic have to win public help. With the arrival of recent communique recommendations (television, movies, CDs, DVDs, animation, simulations) we now have new the right way to commu- cate, as well as the normal ones of the published and spoken word.

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And the type of programmes that achieve the highest ratings tend to have a high human interest element and a high WOW factor (the biggest, fastest, strongest). Not necessarily qualities readily found in science programmes. And the ratings do matter. ” If the audiences are not big enough, the advertisers go elsewhere and the broadcaster loses revenue. But what about public service broadcasters? Should they not be relied upon to operate free of commercial pressures? Alas, no. In Britain, for example, the public service BBC, funded by licence fee, is required to compete with the commercial television.

Although the “public understanding of research” – understanding the scientific process and the results of cutting edge work – is essential for any modern society, whether in the North or South, our vision of what makes a good public understanding programme in developed countries does not obviously have any relevance in the developing world. In the developed world, debates about topics such as nuclear power or genetically modified foods take it for granted that access to energy or nutritious meals is not at stake, and that individuals are free to make meaningful choices.

Figure 1. Reporters and television news crews attended a press conference on new discoveries in the Milky Way at the 201st AAS meeting, at Seattle, Washington. ) Obviously reporters cannot cover dozens of stories in a single week. However the majority of the press releases are on research results or striking new images that journalists will report at their leisure over the weeks and months following the meeting. By policy, AAS does not distribute the press releases from the meeting electronically, so many journalists who are unable to attend make arrangements for collect air freight (“Federal Express”) shipments of this material (Fig.

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Astronomy Communication by C. Madsen, R. M. West (auth.), André Heck, Claus Madsen (eds.)

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