By Christiane Brosius
ISBN-10: 1843311348
ISBN-13: 9781843311348
ISBN-10: 1843313766
ISBN-13: 9781843313762
This new research appears on the the most important function performed by way of audiovisual media in Hindu cultural nationalism. the appliance of latest media know-how within the context of the development of 'Indianness' through Hindutva's major political wing, the Bharatiya Janata get together (Party of the Indian humans, BJP), is an interesting instance of in-house indoctrination and emotive mobilization that calls for severe awareness.
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Sample text
82 Matthew S, a South Indian Christian, recalled how he came to shift from feature film to video production: My dad was a feature film producer in Madras, a Malayalam feature film producer. And I was associated director of feature films ... p65 37 2/21/2005, 4:52 PM EMPOWERING VISIONS 38 and my family, then I came to Delhi and married. After I married, I didn’t have any source of livelihood. In Delhi there was no film industry – Bombay was the industry city... My wife knew Mrs Jain and Dr Jain.
Various reasons can be given to explain why J K Jain decided to cross over into this dynamic political milieu during the most formative years of the BJP, the mid-1980s, when the party was aimed primarily at rapid political expansion and mobilization. Firstly, his ideological background coupled with his symbolic and cultural capital enabled him to preserve and demonstrate his loyalties to the Sangh. Secondly, his political aspirations could easily be fused with his strong business interests. Thirdly, all things considered, he was perfectly situated to envisage a mediascape tailored exactly to the needs of the organization at that particular time.
This became obvious in the case of the Rama Rath Yatra, which was an exceptionally well-organized media event fusing traditional and new means of communication, and offering various Sangh Parivar organizations the chance to contribute to and engage themselves in the campaign according to their own organizational strengths and facilities. p65 36 2/19/2005, 4:27 PM JAIN STUDIOS ON THE MEANDERING STAIRWAY TO SUCCESS 37 Setting up the studios’ infrastructure During its first two years, Jain Studios had survived on the mere production of educational and training videos related to medical and developmental issues (such as hygiene, medical care and family planning).
Empowering Visions: The Politics of Representation in Hindu Nationalism (Anthem South Asian Studies) by Christiane Brosius
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