By Peter O’Connor, Jamie Murphy (auth.), Dr. Ulrike Gretzel, Dr. Rob Law, Prof. Matthias Fuchs (eds.)
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Additional resources for Information and Communication Technologies in Tourism 2010: Proceedings of the International Conference in Lugano, Switzerland, February 10–12, 2010
When they are first introduced, they are, as compared to mainstream technology in place, 1) cheaper and/or low profit margin and/or high risk; 2) less performance; 3) no established market. This may mean that hoteliers should not ignore these technologies that may not be in high demand right now. Hoteliers may not offer video conferencing capabilities, in-room gaming system, in-room fitness systems, and personal computer in every guest room as they are not mainstream technologies yet. There is a specific set of guests that may demand these amenities.
Since the appearance of the first commercial web sites in the early 1990s, they appear to have been developing in 3 directions- informational, transactional (O’Connor and O’Keefe, 1997) and promotional. The most recent DTI International Benchmarking Study (2004) revealed that the top few usages of the Internet amongst small-to-medium sized enterprises in the UK, is for anything else but marketing. Between year 2003 and 2004 the online adoption trend for marketing was shown to have slowed but the ‘transactional’ element of online trends in the ‘payment of goods and services’ and the ‘promotional’ element of ‘placement of orders’ experienced an increase of 6% and 5% respectively (DTI, 2004).
1998). Beyond the productivity paradox. Communications of the ACM, 41(8): 49-55. Buhalis, D. (1998). Strategic use of information technologies in the tourism industry, Tourism Management, 19(3): 409-423. W. & Rhodes, E. (1978). Measuring the efficiency of decision making units. European Journal of Operational Research 2(3): 429-444. David, J. Grabski, S. & Ksavana, M. (1996). The productivity-paradox of hotel technology. Cornell Hotel and Restaurant Administration Quarterly, 37(2): 64-70. , Witting, Ch.
Information and Communication Technologies in Tourism 2010: Proceedings of the International Conference in Lugano, Switzerland, February 10–12, 2010 by Peter O’Connor, Jamie Murphy (auth.), Dr. Ulrike Gretzel, Dr. Rob Law, Prof. Matthias Fuchs (eds.)