Theory and Research in Mass Communication: Contexts and - download pdf or read online

By David K. Perry

ISBN-10: 0585395608

ISBN-13: 9780585395609

ISBN-10: 0805839372

ISBN-13: 9780805839371

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Extra resources for Theory and Research in Mass Communication: Contexts and Consequences (Lea's Communication Series)

Sample text

The set of laws version conceivesof it as statements summarizing" a setof well-supported empirical generalizations or 'laws' " (p. 10). One simple example is that pure water boils at 212 degrees Fahrenheit at sea level. Other formssee it either "as an iterrelated set of definitions, axioms, and propositions (that are derived from the axioms)" (p. 10) or "a set of descriptions of causal processes" (pp. 10-11). For example, assumptions that observing violence diminishes a person's inhibitions against aggression may serve as an axiom for a propositional hypothesis that exposure to television violence in children's aggressiveness.

For example, assumptions that observing violence diminishes a person's inhibitions against aggression may serve as an axiom for a propositional hypothesis that exposure to television violence in children's aggressiveness. Theories in this book generally take this axiomatic or causal process form sometimes a bit informally. The following graphs develop the simple example about television violence. McGuire (1983,198613) summarized the historical evolution that established modem science as the preferred criteriontruth.

Finally, no assurance existsthat causal agents account for all human behavior. Behavior sometimes may occur randomlyand/or spontaneously perhaps because of the controversial notion that humans possess a free will. Therefore, whether a single type of causal influence (especially a mediated one) can account for most of the variability in any socially significant behavioral outcome is often highly questionable. What then might determinethe import of an effect? Its import is not found exclusively in purely mathematical indicators such asamounts of explained variation, which relate to the accuracy of using onething to predict another (see chap.

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Theory and Research in Mass Communication: Contexts and Consequences (Lea's Communication Series) by David K. Perry


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